I Believe that the Ancillary tasks interest the viewer into watching the Music Video. The CD cover attracts the viewer as it is mysterious in a way as you don't not know what it is about, you then watch the Music Video and it completes the picture of what it is all about, the Poster gives off details but not enough to make the viewer want to watch the video and find out what it is all about, the CD and Poster help to promote the Music Video and again, interest the viewer.
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