Evaluation - Question 4

How did you use media technologies in the construction, planning, research and evaluation stages?

iMovie - We used this program to make our Music video. The software enabled us to upload our camera footage so we could edit it and use for the final video, here are some editing techniques we used; trimming, mute sound, add sound, merge clips together, and we were also able to add lighting, camera flares to bring out certain shots, and text. For example; in our police interview scene we used a transition to make it look like a security camera and added the date and time aswell to make it seem as real as possible.

Camera/Video Camera - We used a Sony Handycam Cassette Recorder to film all of our shots and clips to upload and use in our music video. Secondly we used a Canon EOS 300D Camera to take the pictures for our Ancillary tasks which were a CD/DVD front and back cover, also a Poster. With the numerous pictures we had taken we uploaded them and as a group chose the best picture for the 3 covers.

Graphics Tablet - This was used to precisly edit photos and our logo to make them cleaner, neater and smoother, we mainly used the Graphics Tablet in the making of our logo, the original drawing was uploaded and using the Tablet it was edited, had colour added and the sides neatened. Using the Tablet was much more useful as it allowed us to use precision editing, whereas using a normal mouse would have made it a lot more difficult.

Music - We uploaded our song choice for our music video onto an iPod and played it through speakers whilst filming shots for the video, we decided to do this because it helped the actors get into character and also assisted them in lip-singing.

Research - As both a group and individually, we researched our chosen band online to help us understand their Genre of music and used examples from previous videos to help us in the making and planning of our Music Video. It also helped with the story line.

Web 2.0 - By using the internet we were able to research many different fonts and logos to use for ourAncillary tasks, we could analyse music videos to show us what they include but most of all for research into what our Music Video should be like.

Evaluation - Question 3

What have you learned from your audience feedback?

Our first type of audience feedback was a Focus Group that we had set up. It consisted of about 6 students whom were given our drafts, storyboards, narrative and we also gave them some questions to answer about our ideas, from their answers we gained information about what we could improve, what we could change and what didn't work well in our ideas. We also asked the students to tell us what they think of the storyline and how it comes across to them so we can change it to suit our audience.

Secondly, we created our first draft of our Music Video and showed it to a small group of students from different years, who gave us feedback on it on what needs improving or anything that could be replaced, we took this feedback and used it for the creation of our Final Music Video. Lastly we showed our Final video to various students who told us any good or bad points about it so we could improve if need be.

Evaluation - Question 2

How effective is the combination of your main product and ancillary tasks?

I Believe that the Ancillary tasks interest the viewer into watching the Music Video. The CD cover attracts the viewer as it is mysterious in a way as you don't not know what it is about, you then watch the Music Video and it completes the picture of what it is all about, the Poster gives off details but not enough to make the viewer want to watch the video and find out what it is all about, the CD and Poster help to promote the Music Video and again, interest the viewer.

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Using Conventions -

For our music video we used conventions that are used widely and exist in many music videos such as Lip-singing, costumes, also we used actors in our music video instead of the band members to act out the storyline, our Mise-en-scene relates to our music video which means the audience will know what the story is about, finally we used many different camera angles to make an impact on the audience.

For the Ancillary task (CD/DVD cover and Poster) we used the band name, logo and song title to show that there is a connection between all 4 products and so the audience does not get confused, we used great photography to produce a picture that the audience will love to look at.

Development of Conventions -

As a group we developed our storyline to make it seem more interesting to the audience also it gives more information. We also decided to Develop our main character and portray him with a stronger storyline so that the audience will feel like they are him and put themselves in his shoes.

In our Ancillary tasks we continued the story for the audience to follow so they do not get confused on what they are looking at. The product is developed as the audience can make a connection between both the Music video and Ancillary tasks.

Challenge of Conventions -

We challenged Conventions in our Music video because it gave a different view of the storyline, unlike most Lostprophet Music videos that contain the band members we decided to change it and use actors instead creating a different effect to the audience. On the other hand however we kept the realism of Council estates and how people view them, we gained information from our Questionnaires of what people think of Council estates so we used the information to help appeal to the audience and for them to know what to being shown.

Like many CD/DVD covers the show the main character, we stuck to this idea but challenged conventions by editing them and changing things to suit our Music video, by making them look like our video it stops the audience only focusing on who the band is.

Concept Art For Logo

This is the first draft of our logo, after researching previous band logo's and also researching the Lostprophet logo as a group we decided to use an eagle as our logo. An eagle is a majestic bird and it shows dominance and also freedom, this relates to our Music Video as Simon, who is our main character is depicted as someone who has to steal to survive and wants to be free from it. After this final draft Emily scanned it onto her computer and edited it to make it neater and give it colour for us to use on our Digi Pack and Poster.

Focus Group Video

Final Music Video

Ancillary Tasks

Front Cover:

Back Cover:

Ancillary Task Poster

Music Draft Video

Questionnaire Results

This questionnaire was given out to 30 secondary school children aged between 12-18. Asking:

• Do you/have you ever lived on a council estate?
• If yes, do you know anyone who has been involved with crime?
• Which description do you think best fits 'council estate'?
• Which of these characteristics would you describe someone who lives on a council estate?
• Do you expect these people to be...(financially)
• What clothes would you expect these people to wear?
• Do you expect people living on a council estate to be...(class)
• What percentage of people do you think living on a council estate have been involved in crime?

Results:

Music Video Analysis

Rhianna ft Eminen - Love The Way You Lie

- This song represents love and hate, the video is of a couple who fight and argue over

their problems but at the same time love each other. The setting is house and the colours

used are dark with little light.

Travi Mcoy ft Bruno Mars - Billionaire

- This song represents being middle class but wanting to be rich and famous, the video shows 2

men having fun and Travi Mcoy sings about things to do with what he can do with money if he

had it and wanting to be something.

Usher ft R Kelly - Same Girl

- This song represents love and both the men in the video are seen to be dating this woman but

they realise they have been seeing the same girl and play her at her own game. When R Kelly

sets up a date and they are both in the restaurant, Usher turns up and catches her in the act

but what they dont know is the woman has a twin sister and she turns up aswell, they soon

realise what has happened.